So you have your story, know whom to delivered it to and how to deliver. But is it being heard? Us PR people keep an ear to the ground at all times. We pick up on (idle) gossip, a subtle nuance in the copy of an article, a copycat reaction from a competitor. Valuable information to keep you from straying from your main course. And we’re not just talking about a clipping service. No, you’ll get more value out of a crossmedia approach – tie in the print, digital, online and social reference for a 360° market visual. Who is saying what, when and where? Keep us close to sales and product development. The more informed your people are, the better they’ll be prepared in the next sales pitch.

When was the last time you checked up on the competition? Or your reputation?