As I am sitting in the Exki cafe in Amsterdam Central, I realize that we’re almost wrapping up the first half of 2018. I’m taking some weeks off in July, that’s a positive. But the fact that I have neglected my own blog feed, is a bad marketing move on my part.
I’m returning from Savage Marketing, with a notebook full of quotes and a head full of ideas. And fingers that are itching to get back to work on my own content.
So here goes – a solemn promise to be providing an update on event impressions of the last couple of months. Not post-show enough for you? Point taken, I’ll make amends and tie in with short and long-term feedback.
First one up was C!Print in Lyon, France, in February – I gave my content to JumpLine on that one. And I gave it my all.
You can read the Dutch version here: https://www.jumpline.eu/cprint-als-inspecteur-gadget-in-frankrijk/
(Drop me a line if you want the English translation.)
Long story short in English:
- excellent content, but very French oriented. If don’t master the language, tant pis, the French speak English with a charming accent. But many European focused companies still fear it's too much of a French only show. Maybe a bilingual content section for the next edition to persuade them?
- all the marketing personalization opportunities! Promotional objects are all the rage. Get on board, this will be booming!
- why they split up CTCO and C!print for visitors is beyond me. People will find ways to sneak in. Bypass the printer or supplier? Why would you do that? Pricing? Those days should be over. And if not, you missed a boat.
- wonderful location, easy wandering that allows for a lot of visibility with visitors and press.
On a personal note:
- Lyon – get Uber. Taxi fees are preposterous.
- Overnight stays are more fun with frollegues room sharing.
- Lyon food is excellent, restaurant service is appaling.
- Four days in France work miracles for your French.
Just when you think it can get any crazier, the promotional market pulls out all the stops and wows you. So I hope people get over the French language barrier and visit this show. Most exhibitors speak English with the most charming accent. Go for the accent, stay for the amazing trinkets.